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Posted: MARCH 02 2018

Devils Lake Visitor Guide ADDY Award Winner

2018_VGuide_SummerCover_web

DEVILS LAKE, ND. – The Advertising Federation of North Dakota yearly ADDY Awards were held in Fargo on Friday, February 23. We are pleased to announce that the official 2018 Devils Lake Visitor Guide was entered into the brochure category and won a Gold Addy Award in the category. The piece was judged by Mike Weber, Creative Director from CMR Studios, Tampa Bay, Lindsey Anderson, Owner of Six Leaf Design out of Denver, Colorado, and Chris Schulles, Chief Creative Officer from McGuffin Creative Group.

Creative design credits go to Billie Michele Stanton, Graphic Designer as well as the Devils Lake Tourism Department – Suzie Kenner and Tanner Cherney. “We strive to put together an award winning piece every year, but our main focus is selling Devils Lake to the traveler. We want to showcase all that Devils Lake has to offer, on the water and off,” says Suzie Kenner, Executive Director of the Devils Lake Convention and Visitors Bureau. The department prints 40,000 copies annually and they are distributed in vacation packet requests through our website as well as NDtourism.com, the North Dakota rest area program, sport and travel shows around the Midwest, our visitor center as well as all the other cities in the state, and can be downloaded digitally through our website and Facebook page.

“An important factor that we have taken into consideration the last few years is our photography. Producing high-end photography that we are able to use in print publications and on-line has been a great tool for us to engage the viewer and show off our attractions and activities in a creative way,” states Kenner.

Another piece to the puzzle is the use of the #devilslakend hashtag. The Devils Lake Tourism Department has been utilizing this hashtag on their own as well as finding creative ways to engage locals and visitors to upload their photographs on Instagram and tag their pictures. “It is a fun way to highlight other people’s experiences in Devils Lake to showcase true experiences by those traveling or living here,” Kenner states. “Photography through real experiences is a great way to showcase our area, and engage our audience.”

To see the full list of winners of the 2018 North Dakota Advertising Federation, click here. All gold-winning entries will move on to the district competition that will be judged on March 23, 2018 in Green Bay, Wisconsin, and winners announced on April 13, 2018.

For more information on the 2018 Devils Lake Visitor Guide, or to distribute them in your business, please contact Suzie Kenner or Tanner Cherney at 1.800.233.8048 for more information.

Pages from WinnersBook_2018ADDYs_FINAL

 

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